The TERROIR Letter

The TERROIR Letter

Three Glasses, One Thesis. The Wine Flight, Decoded.

May 28, 2026

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2 min read

Three Glasses, One Thesis. The Wine Flight, Decoded.

Inside the 15%-off Flight Nights playbook that turns three pours into a bottle sale.

Two Glasses Of Fino In Sanlúcar, And A 2021 Pivot

May 21, 2026

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2 min read

Two Glasses Of Fino In Sanlúcar, And A 2021 Pivot

How a 2021 amendment in Jerez let Palomino speak for itself on albariza.

Adrian Rodriguez
Adrian Rodriguez
Etna's Carricante Pushes For DOCG. The Numbers Already Moved.

May 14, 2026

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2 min read

Etna's Carricante Pushes For DOCG. The Numbers Already Moved.

Global wine consumption hit a 68-year low in 2025. Etna's white wine keeps climbing.

The Vintage That Could Decide En Primeur

May 12, 2026

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2 min read

The Vintage That Could Decide En Primeur

Bordeaux 2025 ranks with 2019 and 2016; the campaign that prices it begins in May.

The Machine That Listens To Soil

Apr 30, 2026

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1 min read

The Machine That Listens To Soil

What 28 robots in Bordeaux mean — and the wine that proves the point.

Adrian Rodriguez
Adrian Rodriguez